WHY YOU SHOULD DIVERSIFY YOUR MARKETING TACTICS Are you appealing to all of your target markets? In this video, we quickly explain the importance of diversifying your marketing tactics. Click the image above or here to view the video: Why You Should
HOW TO CREATE MULTIPLE STREAMS OF INCOME Creating multiple streams of income does not mean that you have to become an expert in different fields. You can create these streams of income through one business. In this video, we detail exactly how
Why are events are so important for the sales funnel? In this video, we highlight 3 reasons why events are so important for the sales funnel and are worth including in your marketing plans. Click here: Why events are so important for
‘Tis the season…for seasonal marketing We are approaching the end of the year which means we are approaching the holiday season, in the US. Halloween, Thanksgiving, and Christmas are 3 major holidays at the tail end of the year. During these months
The Freemium Business model: what, why, and how it works This week, we will explore a business model used by some of the most successful companies in the world, the freemium business model. What is it? The freemium business model involves offering
finding your niche: 5 steps to find your target market Himanshu, an Indian entrepreneur, once said, “To become rich, first go and find your niche.” As a newer business, the best way to establish a consistent customer base is to create a
Pros Creative way to convey your message Reach your target customers Personalization Cons Price / Expense Tracking success and ROI Accurate data You’ve got mail! Pros and cons of a direct mailer campaign A direct mailer campaign can be effective if done
4 EXAMPLES OF COMPANIES THAT BUNDLE PRODUCTS AND SERVICES PROPERLY Product bundling is a common marketing tactic seen today. To summarize, bundling is the practice of combining individual goods or services and selling them together as package at a lower price than
It worked for them, but not me. identifying your market You just read an article about an amazing idea that a competitor of yours is doing and you say to yourself, we should do the same. Months go by and you notice
Limited edition! top 3 ways to use the art of scarcity marketing We are sure that you have seen it before, the signs and advertisements screaming “limited time only”, “sale ends today”, “only while supplies last”, and many more. These taglines are